What is the value of advertising and marketing?

One of the two major jobs that I do for you is Marketing Manager. It is of primary importance. A marketing plan is really a strategy for getting the most people and the right people into your home as quickly as possible.

A really good Marketing Plan also has a strategy for creating excitement and a sense of urgency in the prospective buyers.

Getting a hundred people through your home to evaluate it, is good marketing, but getting them there all at once is great marketing!

If a buyer thinks he is the only person interested in the house, he will act one way, but if there are many people interested, he may act another way. It is this sense of urgency and scarcity that we work towards.

Advertising comes in many forms:

		Newspaper advertising
		Web-based advertising
		Signs
		Open House events
		Mailing directly to existing prospects
		General Direct mail

All are an integral part of any worthwhile marketing strategy.

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Michael Dunn
Realtor/Owner
(949) 262-3612 Direct Line

Email Mike at Mike@MichaelDunn.com

Platinum Properties, International

Irvine Office:
3500 Barranca Parkway Suite 100
Irvine, CA 92606
Office Phone: (949) 552-0505
Office Fax: (949) 552-6784

Newport Office:
2115 San Joaquin Hills Road
Newport Beach CA 92660
Office Phone: (949) 262-3612

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